Why & How Bags

Bags : Back in 2015 we purchased leather bag from Amazon and gave it as a gift to all our sales partners & it turned out that quality of bags was not that good . After 2 months most of sales partners reported back that the broken straps & patchy leather . We felt embarrassed but didn't gave up . We started doing market analysis and found most of good quality leather bags were being sold so expensive and even after paying high cost none of the bag makers use 100% of leather materials including the high quality of internal pockets & Zippers .

Reasons for that were:

• Using everything of leather will improve the quality of bag & customer will not return for next 6-8 years .

• Will make it heavier - So Shipping & import cost will increase.

• Return on Investment will decrease .

So we decided to reach out to few of the suppliers & discovered few things . About leathers from different animals & quality of those leathers . We also learned about leather processing & Chemicals & water being wasted in this process .

At first owner of our business came with the proposal of leather bags but with conditions & those conditions were very hard to manage .

1- We don't want any animals to be killed for our bags .

2- We don't want any harsh chemicals to be used in the process.

3- In some countries people don't even have enough water to drink and wasting so much water for processing leather don't make sense .

well with this conditions it was almost impossible to make leather bags .

So in 2016 Tesla came up with vegan leather seats and a hope arise for our bags business . But finding out more about it Vegan Leather is nothing but a form of Plastic , which will take millions of years to decay . Its Polyurethane (PU) Leather one more form of Plastic .

So we decided to at least talk about this to our supplier & when we discussed this things with our supplier , he came with wonderful Idea . He told there are few animal farms who have 32000 of cattle & 5-10 approximately die due to natural deaths and we can get that leather from them . There is another way of processing leather which is called "vegetable tan" and this process will use 70% less water then conventional method . And they do get that leather for few companies . We asked them to make samples for us & they did it .

Below is the first pictures of our product in 2016 .We even went through few corrections in logo debossing on leather process . As we were doing hot-press of mold after making bag it was making square shape around logo , so we got it done before even stitching leather piece in bag and result turned out great .

Then we started selling few 100 bags that year .

Evolution of our Product to Perfect Product :

we got few negative reviews that year and we kept of improvising our product .

• Zipper will break after a year or year and half.

• Leather will turn dry

• Straps will tear off when heavily used .

we saw few jeans making company makes best quality zips that it survives almost 5-8 years . We reached out & learned that they make zippers with hardened brass alloy & strong canvas . So we started ordering zippers from them & used in our bags .

Drying of leather was natural process and we cant avoid them . We brainstormed this with our supplier & our team and came to the conclusion that our product was of best quality but issue was with customer's expectation and customer's knowledge of leather .So we started educating our customers . We started including a leaflet of "HOW TO TAKE CARE OF LEATHER" which states detailed process of conditioning the leather once every six months to maintain the quality .

Straps issue was resolved by our supplier & he provided next batch of bags with double stitched Hard Leather & Strong straps holders .

And even after that we just added sarcastic warnings on our leaflet , its a business laptop bag & don't use it as laundry bags .

We even started printing "For best performance , use the weight below 10 pounds" .

At the end customer satisfaction is our main goal . This is how we ended up in bag business .

Then we started looking different needs of customers & made canvas bags , bag packs , Laptop Bag packs & Canvas bags for daily shopping . We didn't made much profit like other big companies but as of today we have 10,000+ happy customers & counting .

Hope our story will inspire few companies to do business in a right way and encourage young entrepreneurs to put customers satisfaction before all other priorities .